Strong Brands Fly with Eagles

Standing out yields great returns. This is the playbook for an entrepreneur’s success on social media. Digital marketing strategist and media scientist Janet Machuka has made a career as an online master. At Sparks Corporate Solutions her specialties include digital marketing and influencing, digital marketing training and digital marketing consultancy. She is a self-developed content marketing strategist and developer. With that expertise, Machuka talked with digital marketer Madalyn Sklar about how to build and maintain brand identity in the online world. “Brand identity helps people know what you stand for,” Machuka said. “A well-known brand name sticks in people’s minds…...